It isn’t red, and it’s not pink. It is Viva Magenta, Pantone’s colour of the year for 2023.
The lively shade holds a promise to embrace all that life has to offer with its vibrancy. The cheerful shade has a little something for everyone and can be used in large and small doses depending on how your eye sees the colour. For those not afraid of attention, then go ahead and splash it around; if you’re looking to be a tad more subtle, it's likely best to accessorise by adding a magenta toss cushion to a neutral sofa or maybe even a lamp in the vibrant tone.
Either way, if you use the colour of the year, be confident knowing that most eyes will view Viva Magenta positively and will likely be uplifted by adding a shade that combines warm and cool to create a very eye-catching colour.