As with every move onto the retail scene in Ottawa, Nordstrom paid careful attention to the details of its recent media launch. While the store is still under construction, the feel for the upcoming service oriented retail experience was evident. The store is bright and welcoming even with construction crews visibly working towards the March 6th opening.
The overall feel of the store, located on the second floor of the Rideau Centre, is on trend with current décor. Area carpets with Missoni influences caught my eye as did the second life collection and contemporary floor coverings scattered throughout. There is a rustic urban vibe, with woodsy elements found in the many departments.
It was exciting to catch a glimpse of the training sessions being held in each of the various departments. A suit designer was offering up sage advice as employees were prepped for the made to measure and tailored suit service. Café workers were versed on service and product offerings.
Service is a key component of the Nordstrom experience and as a retailer known for its ample shoe department, John Bailey, Nordstrom spokesperson, likened the overall experience to the on the knee service of a fine shoe retailer. John Banks, store manager, stated, "the only way to be successful is to sincerely take care of our customers".
The Beauty experience is going to be a highlight for many Ottawa shoppers who will enjoy the barrier free shopping which will allow them to interact with the products in a variety of ways. A play bar for testing products is just one of the features that will make the Nordstrom beauty department popular.
The store opens on March 6th. For those looking to get a head start on the beauty experience arrive at 7:30 a.m. to be treated to a special beauty bash in the Nordstrom Court that likely won't disappoint if the retailer continues on the path it has started with its move into the Ottawa market.